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If you’ve ever wondered why your favorite local coffee shop shows up first when you Google “best latte near me,” here’s the secret: SEO. That stands for Search Engine Optimization. It’s a set of tricks, habits, and choices that help your website show up higher on Google, Bing, and other search engines. Many people think… Continue reading How to Use SEO to Grow Your Business

You’re sitting across from a friend who has a new business idea. They seem excited, but you want to see if it actually stands a chance. This is a pretty common situation—especially if you’re someone who gets pitched a lot or thinks about starting your own thing. The truth is, great business ideas don’t always… Continue reading How to Evaluate Business Opportunities

You’ve probably heard the phrase “SWOT analysis” tossed around in business meetings. It sounds complicated, but, really, it’s just a tool you can use to take stock of where things stand in a business, a team, or even a project. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. If you want to know why everyone… Continue reading How to Conduct a SWOT Analysis the Easy Way

Launching a new product or business idea feels exciting, and sometimes a little nerve-wracking. You don’t want to guess what people want. But unless you stop for a minute and do market research, you’re taking a big risk. Market research is more than a fancy survey or a spreadsheet. It’s asking, “Who needs this?” and… Continue reading The Importance of Market Research Before Launching

Building a great product is only one part of running a startup. The people you pick from day one shape what your company becomes. Ask any founder what keeps them up at night—they’ll almost always say, “finding the right team.” So, where do you begin? New founders hear lots of advice about early hires: Some… Continue reading Building a Startup Team: Who to Hire First